Voice Over Commercials To Radio Jingles - Radio Producer
…is consistency and Donna Reed has it. Here , she voices a movie trailer.
As a radio producer I have noticed that a lot of the same voice announcers keep showing up over and over on radio and TV.
A lot of folks see this as a negative, or tired old sameness. But is it really?
I [...]
Thought you would like this. If you are in radio sales, programming or production I know you have been in such a bind that this service would be a lifesaver.
In the Weeds
You need a spot produced fast and you are in a situation. Maybe it’s the Holiday’s or your usuals are out or some fluke [...]
25 years ago I wanted small studio recording machines that would do a massive job. For a radio producer to set up and tweak complex devices is just not practical. The job requires quick turnaround. Those simple machnes that would do big jobs were not available back then.
So, I waited knowing that these machines would come along [...]
One- He talked the way real people talk. Paul Harvey was the master of relating, using radio’s most powerful secret, one on one communication. His delivery felt personal.
Two- Use of word pictures. There has been none better than Paul Harvey. The man spoke theatre-of-the-mind. He used this radio tactic to the utmost. Instead of saying—“it was a [...]