Producers, DJ’s talk show hopefuls, or if you just have an interest in having your own radio show.

There is a way  and you might be surprised how quickly you can be on the air.

Wendy Wright is a successful radio host and has her own viewpoint on getting it done without the usual hassles.

She adds that you can make money doing it.

Wendy is good at what she does and has the experience to back up what she says.

If you have a love of

• sports,
• music
• a ministry
• an interest in people
• a special hobby

Your own radio show could be just the right vehicle to take you to the next level and beyond.

Wendy can show you exactly what to do to make your dream a reality. Her interesting information

will give you a step by step blueprint to go from creation to production to syndication.

Imagine being on the air in places you never imagined, having fun, meeting interesting people and making money doing what you love.

How do all those other people who don’t even sound like they know much get on the radio and give their opinions day and night.

Isn’t it time for you to take the mic and have your say?

Wendy Wright will take you though the steps and show you what to do. She will help you find answers to these questions-

• What type of show should I create?
• Should I audio stream it, Podcast or buy air time?
• How do I record a show?
• How do I get guests?
• Where do I begin?

You will also learn-

• Specific advice on how to create your first show, from picking the theme music to creating a rundown.
• Tips on how to book guests.
• How to set up a home studio and edit your shows.
• How to promote your show on a small budget.
• How to buy air time on time-brokered stations.
• How to get your show picked up for syndication.
• And more…..

If you have ever thought of being on the air with your own radio show, click here and get the information you need.

Let me know how it goes. I’d love to hear all about it.

Take care,

Kyle

There is usually a way to do what you want to do. Whether you are a radio producer or farmer or trying to learn blues guitar, resources are seldom the problem. Try resourcefulness.  I have had a thousand conversations with other producers who agree that our job is so invisible and so behind the scenes that the audience and the management we work for doesn’t have a clue what went into the finished product and that’s part of the job. Every now and then, creativity and its process gets a spotlight. Here’s a  speed guitar player who defies the odds.Here you go. Note- This video was removed for legal reasons– just go toYouTube and enjoy it. Stanley Jordan playing Stairway.

Farson, in his great book, “Management of the Absurd” talks about creativity and how the very structure of systems discourages true creativity. He gives the example of a child coloring. True creativity might inspire a child to color down the side of the desk and onto the floor, out the window and up a tree to join colors. But that would be frowned upon, huh? Granted we do need limits and parameters as guidelines. But when a breakthrough occurs, you can bet there is someone thinking outside the box. Radio producers need to be reminded now and then. It can be inspiring and freeing to know that the sky is the limit… or not.

One good site of a radio producer is this one. For spots, Youtube narrations, audio of most any kind this website is the place. There are plenty of contacts and its a general clearing house of talent for all kinds of radio production.

…is consistency and Donna Reed has it. Here , she voices a movie trailer.

As a radio producer I have noticed that a lot of the same voice announcers keep showing up over and over on radio and TV.

A lot of folks see this as a negative, or tired old sameness. But is it really?

I view consistency, including voices, as a positive. One of the principles of success is momentum. When it comes to momentum, One of the most consistent voices in the business is Donna Reed.

Donna and I have been in contact for over 20 years. There have been entire three or four year spans when we would only catch up for a minute by phone but her voice has never been far away . That is real momentum.

Donna’s resume is an eye catcher. It shows her consistency.

She has done voice overs for-

• all of the major networks,
• movie trailers,
• children’s readings,
• characters for commercials,
• TV,
• radio
• and singing jingles.

She has often been interviewed by industry magazines so it is pretty easy to find her advice on how to make it in the voice over business.

Here are a few items:
Donna Reed has recently been asked to submit as a voice double for acting legend Judy Dench.
She has finished a project for LAX, Scholastic books and American Airlines.

Her voice has been a strong anchor for

• news promos,
• sports
• and rock stations both in the US and Europe,
• animated characters,
• narrations
• and tutorials.

She is on the job every week. Year after year.

That is what it takes. And that is why you hear familiar voices, including hers, on a regular basis.

Consistency builds momentum.

So if you ever want to know, “what’s the secret?” Step back and look at Donna Reed.

She is talented and works to improve her performance, she is sincere and trusted, and Donna stays with it even when It is not always glamorous. ( Ha– like being a radio producer.)

She even voices the announcements on the city bus system where I live. It’s normal to be standing near a bus stop and hear a familiar, friendly voice saying, “Welcome Aboard”. I always smile because I know, that’s  a real pro and a good friend, Donna Reed.

Check out Donna’s voice on this video.

Thought you would like this.  If you are in radio sales, programming or production I know you have been in such a bind that this service would be a lifesaver.

In the Weeds

You need a spot produced fast and you are in a situation. Maybe it’s the Holiday’s or your usuals are out or some fluke has you pinned.

Robot to the Rescue

I found this site that is easy to use and actually produces a spot for you. It will spit out a radio or TV audio spot, even an on-hold message for the phone. The site is 123 Audio Ads dot com. Here’s how it works:

Let’s say you wanted to do an ad for an auto dealer like Charlotte Hyundai

You just walk through the steps-

• Paste your script in the blank,
• pick out some background music from their choices and
• they willl have a robo-voice read the script.

If you have written it accuratley it will time out just right.  If you like the spot, you can order it and they will replace the ‘voice-to text ‘  with a real announcer of your choice.

OK, I know the arguments against this but it is still very cool. You have to admit you have longed for something like this many times. ( If you have ever been up against a deadline and had to have something to play for a client or go on the air fast. )

Here’s the creative twist.

If I had to have a spot in the next hour I would write one using a robot voice as the spokes-robot-person (on purpose) and have it produced here. Spot done.

I hope services like this can thrive. They are innovative and useful.  Again,  I know the arguments against them ( not organic, cookie cutter, etc. ) but there is a place for this and I am glad it is here.

Here’s where you can get  a radio spot produced.

photo by Auntie P

These easy to use templates can be a lifesaver for a non copywriter or if you are in a big hurry.

If you are in an advertising position that requires simple copy for a quick project or radio production, grab this template and fill in the blanks. It will work just fine for a quick ad.

I realize this kind of thing just adds to the heap of room temperature copywriting . There are exceptions to every rule. That’s the way of the world. So relax and use this.

• •Opening lines ( choose one for your spot ):
  > Where can you find the best price on…
  > Did you know there’s more than one location of…
  > Make the most of your budget by shopping at…
  >Here’s a quick and easy way to…
  >If you’ve said it once you’ve said it a hundred times…
  >Shopping for someone special but not sure what they really want?…
  >Time is running out…
  >Beat the rush and shop now at…

• >>>>>>>>(Copy Template is here)

The news is out! ______ is the place for____. The facts are in about____. Now there are more reasons than ever to get your new_______ at_________.  ( list specials here)
Join the hundreds of satisfied customers and get your new______ at __________.
Remember. ( limited time/ special offer) so shop now at____________. ( exact location)

Note: These free templates can be used for many different kinds of products. They are simple but effective. Remember : Your potential customers need and deserve an easy-to-understand message. Your marketing should deliver prospects who are already interested and qualified. EXTRA: When you need custom copywriting for any advertising I can put you in touch with some good ones.