Thought you would like this.  If you are in radio sales, programming or production I know you have been in such a bind that this service would be a lifesaver.

In the Weeds

You need a spot produced fast and you are in a situation. Maybe it’s the Holiday’s or your usuals are out or some fluke has you pinned.

Robot to the Rescue

I found this site that is easy to use and actually produces a spot for you. It will spit out a radio or TV audio spot, even an on-hold message for the phone. The site is 123 Audio Ads dot com. Here’s how it works:

Let’s say you wanted to do an ad for an auto dealer like Charlotte Hyundai

You just walk through the steps-

• Paste your script in the blank,
• pick out some background music from their choices and
• they willl have a robo-voice read the script.

If you have written it accuratley it will time out just right.  If you like the spot, you can order it and they will replace the ‘voice-to text ‘  with a real announcer of your choice.

OK, I know the arguments against this but it is still very cool. You have to admit you have longed for something like this many times. ( If you have ever been up against a deadline and had to have something to play for a client or go on the air fast. )

Here’s the creative twist.

If I had to have a spot in the next hour I would write one using a robot voice as the spokes-robot-person (on purpose) and have it produced here. Spot done.

I hope services like this can thrive. They are innovative and useful.  Again,  I know the arguments against them ( not organic, cookie cutter, etc. ) but there is a place for this and I am glad it is here.

Here’s where you can get  a radio spot produced.

photo by Auntie P

These easy to use templates can be a lifesaver for a non copywriter or if you are in a big hurry.

If you are in an advertising position that requires simple copy for a quick project or radio production, grab this template and fill in the blanks. It will work just fine for a quick ad.

I realize this kind of thing just adds to the heap of room temperature copywriting . There are exceptions to every rule. That’s the way of the world. So relax and use this.

• •Opening lines ( choose one for your spot ):
  > Where can you find the best price on…
  > Did you know there’s more than one location of…
  > Make the most of your budget by shopping at…
  >Here’s a quick and easy way to…
  >If you’ve said it once you’ve said it a hundred times…
  >Shopping for someone special but not sure what they really want?…
  >Time is running out…
  >Beat the rush and shop now at…

• >>>>>>>>(Copy Template is here)

The news is out! ______ is the place for____. The facts are in about____. Now there are more reasons than ever to get your new_______ at_________.  ( list specials here)
Join the hundreds of satisfied customers and get your new______ at __________.
Remember. ( limited time/ special offer) so shop now at____________. ( exact location)

Note: These free templates can be used for many different kinds of products. They are simple but effective. Remember : Your potential customers need and deserve an easy-to-understand message. Your marketing should deliver prospects who are already interested and qualified. EXTRA: When you need custom copywriting for any advertising I can put you in touch with some good ones.

The changes in radio in the past few years lead to concerns about the future .

• Less diversity and more cookie cutter formats. This has been talked about for 40 years. Not a big deal.
• Less advertising revenue. Just a change, not an ending.
• Less  listeners. So? Profit anyway.

Radio still has a lot of listeners. Even though things have changed in the past few years, radio is hanging in.

People who change with it can thrive.

Here are my suggestions:

• Use the internet more.  Not just for revenue sources but for radio programming.
• Produce spots using freelance folks like me or any number of places like Voice 123.com

There are many ways to get radio produced, on the air and build a strong audience.

Outsource copy, creative syndication, use independent radio producers, programmers,  sales, news.

Lots of innovations are coming to radio. These changes might seem like the symptoms of a broken machine but they are all just changes.

Some winners some losers, nothing new really. Nobody knows exactly what form the changes will take. But there are plenty of predictions-

“ I may be in the minority on this one, but I do think that in today’s economy, radio affords some of the juiciest creative opportunities, at a bargain price. A radio revival could be just the thing to beat the recession blues.”

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What do you think?